1. Product Protection
Durability: Can it protect the product during shipping, handling, and storage?
Barrier Properties: Resistance to moisture, oxygen, light, temperature, or contamination (especially important for food, cosmetics, or pharmaceuticals).
Strength and Cushioning: Adequate rigidity or padding to prevent damage or leaks.
2. Cost Efficiency
Material Cost: Price per unit and availability of materials.
Production and Transport: Heavier or bulkier materials increase shipping and storage costs.
Waste Reduction: Minimizing excess packaging saves money and resources.
3. Sustainability
Recyclability or Reusability: Can it be recycled or reused easily?
Biodegradability or Compostability: Environmentally friendly options are increasingly preferred.
Carbon Footprint: Consider the energy and resources required to produce and transport the material.
4. Brand Image and Aesthetics
Look and Feel: Premium, natural, minimalist, or playful design—materials should reflect brand identity.
Printability: Ability to hold color, embossing, foil stamping, or other finishes.
Texture and Finish: Matte, glossy, soft-touch, or textured surfaces influence perceived value.
5. Functionality and User Experience
Ease of Opening and Resealing: Consumers value convenience.
Portability: Lightweight and easy to handle.
Compatibility: Must suit the product form (liquid, powder, solid, fragile, etc.) and filling equipment.
6. Regulatory and Safety Requirements
Compliance: Food-grade, pharmaceutical, or cosmetic packaging must meet safety standards.
Labeling Regulations: Sufficient space for mandatory information (ingredients, warnings, etc.).
Chemical Compatibility: Material should not react with or alter the product.
7. Market and Consumer Expectations
Target Audience: Luxury products may demand premium materials, while eco-conscious consumers prefer sustainable packaging.
Cultural Preferences: Colors, symbols, and materials may have different meanings in different regions.
Competitive Landscape: Benchmark against similar products in your market.
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