What is custom cosmetic packaging?

Logo Placement & Hierarchy:
Place the main logo (or brand mark) prominently on the front panel, while secondary details (ingredients, benefits) go on the sides or back.
For luxury lines, use a small, centered logo with plenty of white space for a minimalist look.
For mass-market or functional lines, consider using icons or color blocks to differentiate product benefits.

Color Management:
Ensure print accuracy by specifying precise color codes — PMS/spot colors + CMYK backup, and provide RGB/HEX/PMS references to maintain consistency across digital and print platforms.

Typography & Layout:
Use serif fonts for main titles (premium feel) and sans-serif for descriptions (better readability).
Specify the minimum legible font size (e.g., 6–7pt for small printed text).

Brand Mood:
For a “gentle and natural" theme: off-white and pale green tones on matte paper.
For “premium anti-aging": deep navy packaging, frosted glass bottle, and gold foil stamping.

Why It Matters:
Proper inserts and fittings prevent shock or movement, enhance the unboxing experience, and reduce product damage during shipping.

Structural Suggestions:

Cream jars: insert trays (card slot) or foam trays (EPE/PU).

Serum bottles: die-cut paper trays or cardboard inserts with leak-proof sealing.

Design Tips:
Measure the product’s maximum dimensions (with cap) and leave 1–2 mm tolerance.
Design for stacking and transport strength (corrugated or rigid outer boxes).

Outer Packaging Paper:

Coated paper (Art paper) – Low cost, sharp print; ideal for large-volume or affordable lines.

Specialty paper (kraft, linen, textured, leather grain) – Premium texture; suitable for high-end brands.

Rigid box (setup box) – Luxury look, magnetic closure possible, but higher cost.

Container Materials:

Glass (clear or frosted) – Premium look, high chemical stability (great for serums).

PET/PP plastic (recyclable) – Lightweight, durable, perfect for travel or daily-use products.

Metal (aluminum) – Unique texture, often used for lids or pumps.

Insert Materials:
Paperboard insert, EPE foam, or biodegradable starch foam.

Sustainable Options:
Recycled paper, recyclable PET, and no complex lamination layers (to ease recycling).

Foil Stamping (Gold/Silver): Instantly adds luxury; best for logo or brand name.

Emboss/Deboss: Adds depth and tactile interest to logos or patterns.

Spot UV: Glossy highlight on matte surfaces for visual contrast.

Lamination (Matte/Gloss): Matte looks refined and resists fingerprints; gloss makes colors pop.

Textured Paper: Built-in texture enhances both look and feel.

Laser Engraving (on metal/wood): Ideal for lids or decorative elements.

Combination Tip:
Matte finish + spot UV or foil stamping = premium, eye-catching balance.

Closure Methods:
Magnetic closure > rigid flip box > tuck flap > snap lock.
Magnetic closures are both luxurious and durable, perfect for gift sets.

Inserts/Cards:
Include instruction or brand story cards — can double as reusable tip cards, enhancing brand recall.

Anti-counterfeit & Batch Info:
Add stickers or inner-lid codes (batch no. + MFG/EXP dates) for traceability.

Gift Set Layout:
Organize multi-item trays with clear separation and visual rhythm — the unboxing should feel like a “mini showcase."

Mandatory Information (for most markets):
Product name, net content (g/mL), ingredients, usage directions, batch number, expiry date, manufacturer info, origin, warning (e.g., allergy notice), and recycling mark.

Language & Regulations:
Adapt to local cosmetic labeling rules (EU/US/China, etc.), including allergen disclosure and registration numbers.
Plan the layout to accommodate multilingual versions.

Key Cost Drivers:
Paper type, lamination/foiling, inserts, rigid vs. folding box, assembly labor (e.g., embedded magnets), and special dimensions or low quantities.

Cost-Saving Tips:
Start with basic versions (art paper + single-color foil) for first orders.
Upgrade later with specialty paper or rigid boxes once sales grow.
For small batches, choose digital printing (no plate fees).

Physical Tests: Drop, compression, and humidity resistance (especially important for paper).

Compatibility Test: Ensure the container’s inner surface doesn’t react with the formula (e.g., oils with plastics).

Leak Test: Essential for serums or any liquid products.

Cream Jar (50 mL) Example:

Material: Frosted glass jar + matte ABS cap (or painted aluminum).

Size: Diameter 63–70 mm; height (with cap) 48–55 mm.

Box: Single-corrugated insert + specialty paper with matte lamination.

Print: Front logo in gold foil, secondary text in single-color PMS (e.g., PMS 7542), back text in CMYK.

Serum Bottle (30 mL) Example:

Material: Amber glass bottle + glass dropper or lotion pump (EPD).

Size: Diameter 24–30 mm; height (with pump) 110–125 mm.

Box: Tall rigid or folding box with die-cut paper insert.

Print: Minimalist text + small gold foil or spot UV details.

Confirm product size & formula (to determine material compatibility).

Define brand visuals (colors, fonts, style) and build a mood board.

Structural design: dieline (flat layout) + 3D mockup.

Material & finish selection: paper, lids, inserts, printing method.

Prototype → physical testing (leak/drop) → design refinements.

Small-scale trial → market feedback → full production.

White space = luxury. Keep it clean and focused.

Tactile memory: Use soft-touch coating or textured paper to make it memorable.

Reusability: Design for secondary use (e.g., jewelry box) to boost brand loyalty.

Social media appeal: Ensure the design is “Instagrammable" — textured surfaces, metallic accents, and backlighting look great in photos.

Sherry Wu

T: +86 755 2822 5716 M&WhatsApp:+86 15815525889

E:sherry@cktprint.com W:www.cktprint.com; https://cktprint.en.alibaba.com/

A: 2-3F, Building 3, Zhong Xin Industry Area, No.8 Yuhu Road, Fenggang Town, Dongguan City, Guangdong,PRC.